Insanely Simple is a book written by Ken Segall on the obsessive simplicity of Apple Corporation. It makes the case that one of the keys of Apple's success is its drive to simplify its products and processes and not let complexity creep in. This was a principle Steve Jobs believed in strongly and insisted his… Continue reading Insanely simple
Tag: Steve Jobs
Steve Jobs
"Steve Jobs" by Walter Isaacson is one of the best biographies of the founder of the Apple Corporation. Jobs hand picked the author to write his biography and he was given unprecedented access to Jobs and those around him which makes the biography compelling. Jobs begin his career in technology by calling Bill Hewlett of… Continue reading Steve Jobs
